We knew that we needed a catchy name for our Vision, but were not sure what would be the end result. After talking in length with our friends at Butler Bros., we were encouraged that we could find something that would would portray the spirit behind the mission of this event.
This is what we believe:
"Never give up. We believe HALF FULL is having hope and optimism in the face of adversity. Whether it is a 70 Mile triathlon or the fight against cancer, HALF FULL is having the determination and positive attitude to get to your finish line. Surrounded by friends, family and fellow athletes – we are all in this fight together. One Mile at a time, we will finish this race, but more importantly - WIN this cancer battle!"
We want this event to be about the people. To be about the mission. To be about the spirit. To be about the community rallying around this event in order to make a statement. Remember COMMUNITY. I will come back to this many times in the continuing blog posts because I feel that this is probably the most important piece of Half Full.
What can be accomplished if the COMMUNITY comes together to make a statement of support around those who are affected by cancer. Simply put, there are too many that are affected by this disease. The challenge in front of us will be what can be done about it. Or if you were diagnosed, what kind of support will there be to help you fight to the best of your ability?
One definition of Community I think is pretty good is taken from "Group Dynamics and Community Building"
A community is best defined as a group of people who, regardless of the diversity of their backgrounds, have been able to accept and transcend their differences, enabling them to communicate effectively and openly and to work together toward goals identified as being for their common good.
Our hope is to empower those in our Community to take a stand in the cancer fight and bring themselves to accept the "Half Full" challenge as an individual or in a relay. Just get involved. You can do it!
Brian
Sunday, December 20, 2009
Thursday, December 17, 2009
What are we going to name this thing?
Below is the actual Identity Development Brief that was presented in order to begin discussions and brainstorming with our friends at Butler Bros in Austin, Texas. http://www.thebutlerbros.com The concepts in this document were created on a drive from Denver, Colorado to Aspen, Colorado on speakerphone. The Butler Bros crushed it. Very talented and they blew us away.
Meet Adam and Wilson Butler!
Summary
Develop a name and graphic identity for a long distance triathlon that will raise money and awareness to fight cancer in the young adult population.
Business Background
In October 2010 (Date TBD) the Ulman Cancer Fund for Young Adults (UCF) will host an Inaugural Long Distance Triathlon to benefit UCF. The purpose of this effort is to use triathlon as a means to raise significant awareness and money to support the local and national fight against cancer. Our goal is to establish a date, name for event, and brand that can be unveiled Mid-May 2009.
Objectives
This event should establish itself as a nationally recognized triathlon helping further the fight against cancer, specifically in the young adult young adult population.
Measurement/Performance
• Sold out inaugural event
• Durable brand identity that can dock with other young adult cancer orgs around the country in the future.
Audience
• A combination of both seasoned triathletes and ordinary people who want to help join the fight against cancer as it manifests in the young adult population.
• Typically triathletes are very focused on their own goals, personal achievements. This is a chance to race for a cause bigger than self. Everyone racing in this tri will be engaged in a competition against cancer.
• Fans of racers should also be considered.
Support
We are the only long distance tri that is focused on raising money and awareness to fight cancer in the young adult population.
Focus
Harness the optimism and competitive spirit of triathletes and young adults to loosen cancers grip on the young adult population.
Tonality & Personality
Defiant, optimistic, competitive.
Other communications
Short messaging platform to go with chosen name and logo and collateral ideas as appropriate.
And then the brainstorming began.
Meet Adam and Wilson Butler!
Summary
Develop a name and graphic identity for a long distance triathlon that will raise money and awareness to fight cancer in the young adult population.
Business Background
In October 2010 (Date TBD) the Ulman Cancer Fund for Young Adults (UCF) will host an Inaugural Long Distance Triathlon to benefit UCF. The purpose of this effort is to use triathlon as a means to raise significant awareness and money to support the local and national fight against cancer. Our goal is to establish a date, name for event, and brand that can be unveiled Mid-May 2009.
Objectives
This event should establish itself as a nationally recognized triathlon helping further the fight against cancer, specifically in the young adult young adult population.
Measurement/Performance
• Sold out inaugural event
• Durable brand identity that can dock with other young adult cancer orgs around the country in the future.
Audience
• A combination of both seasoned triathletes and ordinary people who want to help join the fight against cancer as it manifests in the young adult population.
• Typically triathletes are very focused on their own goals, personal achievements. This is a chance to race for a cause bigger than self. Everyone racing in this tri will be engaged in a competition against cancer.
• Fans of racers should also be considered.
Support
We are the only long distance tri that is focused on raising money and awareness to fight cancer in the young adult population.
Focus
Harness the optimism and competitive spirit of triathletes and young adults to loosen cancers grip on the young adult population.
Tonality & Personality
Defiant, optimistic, competitive.
Other communications
Short messaging platform to go with chosen name and logo and collateral ideas as appropriate.
And then the brainstorming began.
Before it was "Half Full"
This blog will be a compilation of posts in which I will do my best to educate you all as much as possible about why the Ulman Cancer Fund for Young Adults has decided to embark on the Half Full Triathlon initiative. This process started over 18 month ago when Brock Yetso, Executive Director of UCF, were contemplating an event that would make a major statement in the area in the fight against cancer. We had no idea how large this vision would expand. We had no idea that it would be a triathlon. We just simply believed that there had to be a way to engage and empower individuals and the community to come together for an event that would, simply put, be about the Mission! This sounds basic, but actually is a major statement especially in the sport of Triathlon which is built around the individual.
When you break down the process of competing in a triathlon, it is very hard to to alone. When it comes to competing against cancer, that competition is also a team fight. Over the years we have seen many circumstances that have brought individuals, family, friends and community together to assist those battling cancer in the best way that they can. This comes in various forms of support, but nevertheless, the unified team approach has been inspirational. SO, why not build an event that will unite a COMMUNITY and make a statement of support for those affected by this dreaded disease.
In this blog I hope to share with you to the best of my ability the power of community. This triathlon will be different. We have said that from day one, but they way in which people and organizations have stepped in to support the event just plain "GET IT". I will try to articulate this as time goes on because it is truly the foundation of HALF FULL!
Ok- I will give you a brief snapshot of my "story". My name is Brian Satola and I serve as the Assistant Director of UCF and I am also serving as the Race Director for Half Full. What this means is simply that someone had to do it and I said I would. This blog will come mainly from my point of view as I share and try to put these experiences into words, pictures and video. My connection to cancer is my sister Holly. She is my inspiration and the reason I have decided to step into the world of non-profit cancer support. My sis is a multiple time survivor. I lose count every time we talk about it because of the multiple diagnosis's and procedures that came up over the years. She was diagnosed with Childhood Leukemia at 8 years old and again at 37 with Non-Hodgkins Lymphoma after the birth of her 3rd child. She had multiple treatments and surgeries and is doing very well as I am writing this.
I will be capturing many of the stories of the others involved in this process to share. I will do my best to keep you entertained in the process. This had been a very educating experience thus far. There are many moving parts these days, but knowing the impact that this event will have on so many lives in plenty of fuel to keep going.
Thanks to all that have been so supportive. I look forward to sharing our story about the making of Half Full Triathlon.
Best to all in the FIGHT!
Brian
Assistant Director, UCF
Race Director, Half Full Triathlon
When you break down the process of competing in a triathlon, it is very hard to to alone. When it comes to competing against cancer, that competition is also a team fight. Over the years we have seen many circumstances that have brought individuals, family, friends and community together to assist those battling cancer in the best way that they can. This comes in various forms of support, but nevertheless, the unified team approach has been inspirational. SO, why not build an event that will unite a COMMUNITY and make a statement of support for those affected by this dreaded disease.
In this blog I hope to share with you to the best of my ability the power of community. This triathlon will be different. We have said that from day one, but they way in which people and organizations have stepped in to support the event just plain "GET IT". I will try to articulate this as time goes on because it is truly the foundation of HALF FULL!
Ok- I will give you a brief snapshot of my "story". My name is Brian Satola and I serve as the Assistant Director of UCF and I am also serving as the Race Director for Half Full. What this means is simply that someone had to do it and I said I would. This blog will come mainly from my point of view as I share and try to put these experiences into words, pictures and video. My connection to cancer is my sister Holly. She is my inspiration and the reason I have decided to step into the world of non-profit cancer support. My sis is a multiple time survivor. I lose count every time we talk about it because of the multiple diagnosis's and procedures that came up over the years. She was diagnosed with Childhood Leukemia at 8 years old and again at 37 with Non-Hodgkins Lymphoma after the birth of her 3rd child. She had multiple treatments and surgeries and is doing very well as I am writing this.
I will be capturing many of the stories of the others involved in this process to share. I will do my best to keep you entertained in the process. This had been a very educating experience thus far. There are many moving parts these days, but knowing the impact that this event will have on so many lives in plenty of fuel to keep going.
Thanks to all that have been so supportive. I look forward to sharing our story about the making of Half Full Triathlon.
Best to all in the FIGHT!
Brian
Assistant Director, UCF
Race Director, Half Full Triathlon
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